The Renault company, owner of the Formula 1 team Alpine, has experienced a 10 percent decrease in its stock price over the last five years. In contrast, Ferrari, known for its iconic red color, has the ability to sell its cars at an average price of 400 thousand euros, showing excellent performance in the stock market.
With the start of the Brazilian Grand Prix, the potential success of Ferrari on the track stands out, while driver 'Checo' Pérez from Red Bull is expected to define his future in Formula 1. Ferrari, despite competing with more common vehicles, manages to achieve a 40 percent profit margin on each sale, surpassing other traditional manufacturers.
Ferrari's sales strategy focuses on exclusivity and quality, limiting production and positioning itself as a luxury brand. This has led its stock to triple in value over the last five years, reaching 439 euros per share. In contrast, other automotive companies have seen a decline in their stocks, such as Aston Martin.
Benedetto Vigna, recently appointed CEO of Ferrari, has been highlighted as a successful inventor, having developed innovative technologies in the past. Under his leadership, the company aims to continue growing in both the sports car market and Formula 1, maintaining high expectations for performance and sales in the coming years.