Santos club experienced a notable increase in its social media presence after the presentation of Neymar and his return to the team. Before the dismissal, the club's Instagram account had about 3.5 million followers, a figure that quickly rose to 4 million. Subsequently, after the presentation party of the star and his first training session, Santos managed to reach 6.1 million followers on the social network.
The growth also reflected in the club's fan membership program, which went from having 49,732 people to 70,000 associates in a short time, with 21,028 new members in a week. This increase coincided with the official announcement of Neymar as an addition, generating a positive impact on all of Santos' digital platforms.
Since the announcement of Neymar's contract termination with Al-Hilal, the Brazilian club has gained over 20,000 followers across all its social media. The Brazilian star has become the main content posted by the club, attracting a relevant and enthusiastic audience.
The increase in digital presence has also translated into the physical realm, with matches against São Paulo and Botafogo-SP selling out quickly. Santos closed the possibility of new members in its most exclusive category, the black category, due to the high demand for free entry to the matches it offered.
Additionally, the club has experienced a notable increase in ticket sales, reflecting the enthusiasm of supporters in this new stage marked by Neymar's return. Santos continues to consolidate its presence on various digital platforms, with a solid follower base on Instagram, Tiktok, 'X', and Threads, exceeding millions, strengthening its reach and commitment to the fans.
