The company owned by the father of footballer Neymar has acquired the brand of the legendary Pelé. The deal was made through the sports agency «NR Sports», which will now use the name and image of the late Edson Arantes do Nascimento, who passed away in 2022. Neymar Santos, the father, expressed pride in this acquisition, calling the brand «very strong». Neymar Jr. himself, in a video message, noted that Pelé was born to change everything and is now officially part of Brazil again. Pelé's daughter, Flavia, who attended the brand transfer ceremony, stated that the family wants to enhance its legacy. The financial details of the deal were not disclosed, but Brazilian media reports suggested it was worth $18 million. Pelé, widely regarded as the greatest footballer of all time, led Brazil to three World Cup victories in 1958, 1962, and 1970. Neymar's father called this the beginning of an inspiring project.
