Sport Economy Country 2025-11-18T07:21:22+00:00

Neymar's Company Acquires Pelé's Brand Rights

The company owned by Neymar Jr.'s father has acquired the full trademark rights to the late legend Pelé for $18 million. The deal will be officially announced on the anniversary of his 1000th goal.


Neymar's Company Acquires Pelé's Brand Rights

Brazilian UOL website revealed that the company owned by Neymar Jr.'s father has acquired the full trademark rights to the late legend Pelé. The deal was valued at $18 million. The official announcement of the deal is scheduled for next Wednesday, which marks the anniversary of Pelé's 1000th goal. The source stated that negotiations proceeded smoothly, especially as the Pelé brand had not been fully utilized since his death in December 2022. This acquisition includes: the rights to use the name and image of the three-time world champion. the rights to license merchandise, historical archives, and other assets related to the legend. Neymar has scored only 3 goals in 16 matches for Santos in the Brazilian league this season. The team currently sits 16th in the table with 36 points after 33 rounds.